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Strategic Management Indian Global Context

Supriya Singh

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BHU/MBA/4/01

160.00 Rs

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MBA Bharathiar University, Fourth Semester
Syllabus

STRATEGIC MANAGEMENT: INDIAN AND GLOBAL CONTEXT
 
Unit-I
Corporate Strategic Planning – Mission – Vision of the Firm – Development, Maintenance and the Role of Leader – Hierarchical levels of Planning – Strategic Planning Process. Strategic Management Practice in India. Competitive Advantage of Nations and its Implication on Indian Business.
 Unit-II
Environment Analysis and Internal Analysis of Firm: General Environment Scanning, Competitive and Environment Analysis – to Identify Opportunities and Threat – Assessing Internal Environment through Functional Approach and Value Chain –Identifying Critical Success Factors – To identify the Strength & weakness – SWOT Audit – Core Competence – Stockholders’ Expectations, Scenario – Planning – Industry Analysis.
 
Unit-III
Strategy Formulation: Generic Strategies – Grand Strategies – Strategies of Leading Indian Companies – The Role of Diversification – Limits – Means and Forms. Strategic Management for Small Organizations, Non-profit Organizations and Large Multi Product and Multiple Market Organizations.
 
Unit-IV
Tools of Strategy: Planning and Evaluation: Competitive Cost Dynamics – Experience Curve – BCG Approach – Cashflow Implication – IA – BS Matrix – A.D. Littles Lifecycle Approach to Strategic Planning – Business Portfolio Balancing – Assessment of Economic Contribution of Strategy – Strategic Funds Programming.
 
Unit-V
Strategy Implication and Control: Various Approaches to Implementation of Strategy – Matching Organization Structure with Strategy – 7S Model – Strategic Control Process – DuPont’s Control Model and other Quantitative and Qualitative Tools – Balanced Scorecard – M.Porter’s Approach for Globalization – Future of Strategic Management.

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Strategic Management Indian Global Context

Strategic Management Indian Global Context

Supriya Singh

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