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Retailing and Distribution Management Maximize

Retailing and Distribution Management

Tripti Singh & Shravani Chakraborty

ISBN – 9789351634775

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UPTU/MBA2015/4/03

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MBA Uttar Pradesh Technical University (UPTU), Fourth Semester
Syllabus
 
NMBA MK03: RETAILING &
 
DISTRIBUTION MANAGEMENT
 
Maximum Hours: 40
 
 
Unit-I: Distribution Management: An Overview                                                             (8 Sessions)
Meaning, Concept and Elements of Distribution; Growing Importance of Distribution for Strategic Advantage; Value Chain and Marketing Intermediaries; Various Marketing Intermediaries and their Roles in Value Addition; Conventional Distribution Systems for Various Product Categories; Multiple Channel Systems; Designing Channel Structure and Strategy.
 
Unit-II: IT Enabled Distribution Systems & Channel Relationships                             (8 Sessions)
IT Enabled Distribution Systems; Disintermediation vs. Reintermediation; Cybermediary (E-Commerce), Partial Disintermediation, Infomediary; Intermediary Empowerment; Framework for Adoption of IT Enabled Distribution Systems; Nature and Characteristics of Partnering Channel Relationships; Stages, Reasons and Factors of Developing Partnering Channel Relationships; Channel Conflicts and Resolution Strategies; Partnering Channel Relationships and IT.
 
Unit-III: Logistics Management                                                                                        (10 Sessions)
Concept, Types, and Functions of Inventory; Inventory Management Tools and Techniques; Nature, Concept, Types, Functions and Strategy of Warehousing; Value of Information in Logistics and Bullwhip Effect; Logistics Information System and Order Processing, Concept, Evolution and Objectives of Logistics Management; Components and Functions of Logistics Management; Distribution Related Issues and Challenges for Logistics Management; Gaining Competitive Advantage through Logistics Management.
 
Unit-IV: Retail Management: An Overview                                                                     (6 Sessions)
Concept and Evolution; Functions and Role of Retailing in Distribution; Social and Economic Significance of Retailing; Formats of Retailing; Organised Retailing; Technology in Retailing; Present Indian Retailing Scenario.
 
Unit-V: Retail Management Decisions                                                                              (8 Sessions)
Organisational buying formats and processes; Merchandise Planning Systems; Category Management; Logistics Issues in Retailing; Inventory Management and Replenishment Systems; Value of Information visibility, Functions, Costs, and Modes of Transportation, Selection of Transport Mode; Transportation Network and Decision.
Unit 1: Distribution Management:
An Overview
1.1.         Distribution Management
10
1.1.1.      Introduction
10
1.1.2.      Need for Distribution Management
10
1.1.3.      Value Addition from Distribution     Management
12
1.1.4.      Distribution Planning
12
1.2.         Distribution: Physical Distribution
13
1.2.1.      Meaning and Definition of Distribution
13
1.2.2.      Concepts and Elements of Distribution
13
1.2.3.      Patterns of Distribution
14
1.2.4.      Importance of Distribution
15
1.2.5.      Growing Importance of Distribution for         Strategic Advantage
16
1.3.         Marketing Channels
17
1.3.1.      Meaning and Definition of Marketing            Channels
17
1.3.2.      Objectives of Marketing Channels
17
1.3.3.      Functions of Intermediaries
18
1.3.4.      Marketing Intermediaries and their Role in    Value Addition
19
1.3.5.      Types of Channels
21
1.3.6.      Factors Affecting Choice of Channel
24
1.3.7.      Importance of a Channel
26
1.4.         Value Chain Analysis
27
1.4.1.      Introduction
27
1.4.2.      Identifying Value Chain Activities
28
1.4.3.      Conducting Value Chain Analysis
29
1.4.4.      Value chain and Marketing Intermediaries
29
1.4.5.      Advantages of Value Chain Analysis
30
1.4.6.      Disadvantages of Value Chain Analysis
31
1.5.         Channel Structures
31
1.5.1.      Introduction
31
1.5.2.      Types of Channel Structures
31
1.5.3.      Conventional Distribution Systems for           Various Product Categories
31
1.5.3.1.   Channel Structure for Consumer Products
32
1.5.3.2.   Channel Structure for Industrial Products
33
1.5.4.      Vertical Marketing Systems (VMS):                Vertical Integration
35
1.5.4.1.   Types of VMS
35
1.5.4.2.   Strategies for Implementation of VMS
36
1.5.4.3.   Advantages of VMS
37
1.5.4.4.   Disadvantages of VMS
37
1.5.5.      Horizontal Marketing Systems (HMS):          Horizontal Integration
37
1.5.6.      Multiple Channel Systems: Hybrid Channel  Systems
38
1.6.         Designing Channel Structure and Strategy
38
1.6.1.      Introduction
38
1.6.2.      Design of Distribution Channel Structure
39
1.6.2.1.   Dimensions of Designing Distribution              Channels
39
1.6.2.2.   Process of Designing Distribution Channel
42
1.6.2.3.   Criteria for Effective Channel Design
46
1.6.2.4.   Channel Design Decisions
47
1.6.3.      Channel Strategy
47
1.6.3.1.   Distribution Strategy Variables
48
1.6.3.2.   Developing Distribution Channel Strategy
48
1.6.4.      Link between Channel Strategy and               Designing Marketing Channel
49
1.7.         Exercise
50
 
 
Unit 2: IT Enabled Distribution Systems and Channel Relationships
2.1.         IT Enabled Distribution Systems
52
2.1.1.      Introduction
52
2.1.2.      Elements of IT Enabled Distribution               System
52
2.1.3.      Framework for Adoption of IT Enabled         Distribution System
54
2.1.4.      Developing IT Enabled Distribution                System
55
2.1.5.      Impact of Information Technology on          Channel                 Flows
55
2.2.         Structures For IT Enabled Distribution            System
56
2.2.1.      Introduction
56
2.2.2.      Disintermediation vs. Re-Intermediation
56
2.2.2.1.   Partial Disintermediation
57
2.2.2.2.   Cybermediary/ Complete Disinermediation
58
2.2.2.3.   Infomediary
59
2.3.         Partnering Channel Relationships
60
2.3.1.      Introduction
60
2.3.2.      Nature and Characteristics Partnering             Channel                 Relationships
61
2.3.3.      Reasons Behind Partnering Channel               Relationships
61
2.3.4.      Factors of Developing Partnering Channel     Relationships
62
2.3.5.      Types of Channel Relationships
63
2.3.6.      Dimensions in Channel Relationship
64
2.3.7.      Stages in Partnering Channel            Relationships: Channel Relationship Life      Cycle
65
2.3.8.      Partnering Channel Relationships and IT
67
2.4.         Channel Conflicts
68
2.4.1.      Introduction
68
2.4.2.      Reasons of Channel Conflicts
68
2.4.3.      Types of Channel Conflicts
69
2.4.4.      Stages in Channel Conflicts
69
2.4.5.      Impact of Channel Conflicts
71
2.4.6.      Resolution Strategies for Channel Conflicts
71
2.5.         Exercise
72
 
 
Unit 3: Introduction to Logistics Management
3.1.         Logistics Management
74
3.1.1.      Concept of Logistics
74
3.1.2.      Nature of Logistics
74
3.1.3.      Evolution of Logistics Management
75
3.1.4.      Objectives of Logistics Management
76
3.1.5.      Components of Logistics Management
77
3.1.6.      Functions of Logistics Management
79
3.1.7.      Logistics and Competitive Strategy
80
3.1.7.1.   Competitive Advantage
80
3.1.7.2.   Gaining Competitive Advantage through       Logistics Management
82
3.1.8.      Models in Logistics Management
84
3.1.9.      Importance of Logistics
85
3.1.10.    Distribution Related Issues and Challenges   for Logistics Management
86
3.2.         Inventory Decisions
87
3.2.1.      Concept of Inventory
87
3.2.2.      Elements of Inventory
87
3.2.3.      Motives of Holding Inventories
88
3.2.4.      Types of Inventory
88
3.2.5.      Functions of Inventory
89
3.2.6.      Costs of Holding Inventory
90
3.3.         Inventory Management
91
3.3.1.      Meaning and Definition of Inventory             Management
91
3.3.2.      Objectives of Inventory Management
91
3.3.3.      Factors Affecting Inventory Management
92
3.3.4.      Process of Inventory Management
93
3.3.5.      Inventory Management Tools and Techniques
95
3.3.6.      Inventory Management and Replenishment                 Systems
97
3.3.7.      Importance of Inventory Management
98
3.3.8.      Issues in Inventory Management
99
3.4.         Warehousing Decisions
99
3.4.1.      Concept of Warehousing
99
3.4.2.      Nature of Warehousing
100
3.4.3.      Functions of Warehousing
100
3.4.4.      Strategy of Warehousing
101
3.4.5.      Warehousing Options
103
3.4.6.      Warehousing Level Decisions
104
3.4.7.      Importance of Warehousing
108
3.4.8.      Issues and Challenges of Warehousing
109
3.5.         Value of Information in Logistics
110
3.5.1.      Introduction
110
3.5.2.      Position of Information in Logistics
110
3.6.         Bullwhip Effect
114
3.6.1.      Introduction
114
3.6.2.      Causes of Bullwhip Effect
114
3.6.3.      Lack of Supply Chain Coordination and       Bullwhip Effect
115
3.6.4.      Effect of Lack of Coordination on Supply    Chain Performance
116
3.6.5.      Remedial Measures for Bullwhip Effects
117
3.7.         Logistics Information System
117
3.7.1.      Meaning of LIS
117
3.7.2.      Importance of Information System in            Logistics
118
3.7.3.      Principles of LIS
119
3.7.4.      Elements of LIS
119
3.7.5.      Types of LIS
120
3.7.6.      LIS Solutions
120
3.8.         Order Processing
122
3.8.1.      Meaning & Definition of Order Processing
122
3.8.2.      Activities Involved in Order Processing
122
3.8.3.      Factors Affecting Order Processing
124
3.8.4.      Significance of Order Processing
124
3.9.         Exercise
125
 
 
Unit 4: Retail Management:
An Overview
4.1.         Retailing
127
4.1.1.      Concept of Retailing
127
4.1.2.      Evolution of Retailing
127
4.1.3.      Characteristics of Retailing
129
4.1.4.      Scope of Retailing
130
4.1.5.      Functions and Role of Retailing in   Distribution
131
4.1.6.      Social and Economic Significance of              Retailing
132
4.2.         Retail Market Structure
133
4.2.1.      Introduction
133
4.2.2.      Organised Retailing
134
4.2.2.1.   Evolution of Organised Retailing in India
134
4.2.2.2.   Characteristics of Organised Retailing
135
4.2.2.3.   Importance of Organised Retailing
136
4.2.2.4.   Limitations of Organised Retailing
137
4.2.3.      Unorganised Retailing
138
4.2.3.1.   Characteristics of Unorganised Retailing
139
4.2.3.2.   Importance of Unorganised Retailing
140
4.2.3.3.   Limitations of Unorganised Retailing
141
4.2.4.      Difference between Organised Retailing         and Unorganised Retailing
141
4.3.         Formats of Retailing
142
4.3.1.      Introduction
142
4.3.2.      Types of Retailing
142
4.3.3.      Forms of Retail Business Ownership
143
4.3.3.1.   Independent Retailer
143
4.3.3.2.   Retail Chain
143
4.3.3.3.   Franchising
144
4.3.3.4.   Leased Departments (Shop in Shop)
146
4.3.3.5.   Cooperatives
146
4.3.4.      Store Based Retailing
147
4.3.4.1.   General Merchandise Retailers
147
4.3.4.2.   Food Merchandise Retailers
149
4.3.5.      Non Store Retailing
150
4.3.6.      Multi-channel Retailing
151
4.3.6.1.   Types of Multi-channel Retailing
151
4.3.6.2.   Advantages of Multi -channel Retailing
152
4.3.6.3.   Disadvantages of Multi-channel Retailing
153
4.3.7.      Services Retailing
154
4.3.7.1.   Characteristics of Services Retailing
155
4.3.7.2.   Intangible-Tangible Product Continuum
156
4.3.7.3.   Types of Services Retailing
156
4.4.         Technology in Retailing
156
4.4.1.      Introduction
156
4.4.2.      Role of Technology in Retailing
157
4.4.3.      Applications of Technology in Retailing
158
4.4.4.      Advantages of Technology in Retailing
160
4.4.5.      Disadvantages of Technology in Retailing
160
4.5.         Retail Business in India
161
4.5.1.      Introduction
161
4.5.2.      Influencing Factors in Retailing
161
4.5.3.      Present Indian Retailing Scenario
163
4.5.4.      Retail Trends in India
164
4.5.5.      Importance of Retailing in India
166
4.5.6.      Challenges in Retailing in India
166
4.5.7.      Need of the Hour for Indian Retailers
169
4.6.         Exercise
170
 
 
Unit 5: Retail Management Decisions
5.1.         Merchandise Management
172
5.1.1.      Introduction
172
5.1.2.      Types of Merchandise
172
5.1.3.      Merchandise Mix
173
5.1.4.      Merchandising Management Process
174
5.2.         Merchandise Planning
176
5.2.1.      Introduction
176
5.2.2.      Significance of Merchandise Planning
177
5.2.3.      Process of Merchandise Planning
177
5.2.4.      Retail Purchase Planning: Implementation    of Merchandise Planning
180
5.2.5.      Issues Involved in Merchandise Planning
181
5.2.6.      Organisational Buying Formats and                Processes
182
5.3.         Merchandising Planning Systems
184
5.3.1.      Introduction
184
5.3.2.      Staple Merchandising Planning Systems
184
5.3.3.      Merchandise Budget Plan for Fashion            Merchandise
185
5.3.4.      Open-To-Buy System (OTB)
185
5.3.5.      Allocation of Merchandise
186
5.3.6.      Analysing Merchandise Performance
187
5.4.         Category Management
187
5.4.1.      Meaning and Definition of Category              Management
187
5.4.2.      Rationale for Category Management
188
5.4.3.      Category Management Process
188
5.4.4.      Importance of Category Management
192
5.5.         Retail Logistics
192
5.5.1.      Introduction
192
5.5.2.      Components of Retail Logistics
193
5.5.3.      Retail Logistics Systems
193
5.5.4.      Logistics Issues in Retailing
194
5.6.         Supply Chain Information Visibility
196
5.6.1.      Introduction
196
5.6.2.      Characteristics of Information in Supply       Chain Decisions
196
5.6.3.      Value of Information Visibility in Supply      Chains
197
5.6.4.      Types of Supply Chain Information               Visibility
198
5.6.5.      Use of Information in Supply Chain
198
5.7.         Transportation
199
5.7.1.      Introduction
199
5.7.2.      Functions of Transportation
199
5.7.3.      Modes of Transportation
200
5.7.4.      Participants in Transportation
204
5.7.5.      Transportation Decisions
204
5.7.6.      Costs of Transportation
206
5.7.7.      Importance of Transportation
207
5.8.         Transportation Network Design
208
5.8.1.      Introduction
208
5.8.2.      Design Options for a Transportation               Network
209
5.8.3.      Trade-Offs in Design Options for     Transportation Network
213
5.8.4.      Transportation Analysis Techniques
214
5.9.         Inventory Management and Replenishment
214
5.10.       Exercise
215
 
 
Case Studies
216
Model Papers
226

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Retailing and Distribution Management

Retailing and Distribution Management

Tripti Singh & Shravani Chakraborty

ISBN – 9789351634775

Write your review