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Principles of Retailing Maximize

Principles of Retailing

Madhvi Verma

ISBN-9789351631682

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KUK/BBA/5/06

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BBA, KurukshetraUniversity, Fifth Semester

Syllabus
BBA-302: PRINCIPLES OF RETAILING
Note: There will be Eight Questions in all. A candidate is required to attempt Five Questions including Question No. 1 which is compulsory. Question No. 1 will comprise of Six short answer Questions. All Questions shall carry equal marks.
 
Principles of Retailing
Retailing: Definition, Nature and Importance of Retailing in the Indian Economy, Functions of Retailers, Classification of Retailers. The Concept of Organised Retail, Difference between Organised Retailing and Unorganised Retailing. Non-store Retailing and Service Retailing. Retailing as a Career. Retail Customer; Stages of the Customer Buying Process, Types of Consumer Buying Behaviours, Factors Affecting Buying Decision Process, Consumer Decision-Making Procedure in Retail Perspective. Store Location – Meaning, Types of Retail Locations, Factors for Choosing a Location. Store Layout and Design; Key Considerations in Store Layout, Factors of Design Decisions, Importance of Layout, Steps for Designing Layout. The Retailing Organisations; Organisation Structures and HR Functions in these Organisations. Retail Merchandising; Meaning, the Process of Merchandise Planning, Merchandise Budget, Methods of Merchandise Procurement, Controlling the Merchandise. Technology in retailing.
Chapter 1: Retailing in Indian Economy
1.1.          Retailing
9
1.1.1.       Meaning and Definition of Retailing
9
1.1.2.       Nature of Retailing
9
1.1.3.       Importance of Retailing
10
1.1.4.       Scope of Retailing
11
1.1.5.       Functions of Retailers
12
1.1.6.       Factors Influencing Retailing
12
1.2.          Retailing inIndia
14
1.2.1.       Introduction
14
1.2.2.       Importance of Retailing in the Indian               Economy
14
1.2.3.       Size of Retail inIndia
15
1.2.4.       Growth of Retail inIndia
16
1.2.5.       Driving Forces for Retailing inIndia
18
1.2.6.       Retail Trends inIndia
19
1.2.7.       Challenges in Retailing inIndia
21
1.2.8.       FDI in Retail
24
1.2.8.1.    Current FDI in Single Brand Retail
24
1.2.8.2.    Current FDI in Multi Brand Retail
25
1.2.8.3.    Implications of FDI in Indian Retail
25
1.3.          Exercise
27
 
 
Chapter 2: Retail Market Structure and Formats
2.1.          Retail Market Structure
28
2.1.1.       Introduction
28
2.1.2.       Concept of Organised Retailing
28
2.1.2.1.    Characteristics of Organised Retailing
29
2.1.2.2.    Importance of Organised Retailing in               Indian Economy
30
2.1.2.3.    Limitations of Organised Retailing
31
2.1.2.4.    Emerging Trends in Organised Retailing
32
2.1.3.       Concept of Unorganised Retailing
36
2.1.3.1.    Characteristics of Unorganised Retailing
36
2.1.3.2.    Importance of Unorganised Retailing
37
2.1.3.3.    Limitations of Unorganised Retailing
38
2.1.4.       Difference between Organised Retailing          and Unorganised Retailing
39
2.2.          Retail Formats
39
2.2.1.       Introduction
39
2.2.2.       Classification of Retailers
40
2.2.3.       Retailing by Ownership
40
2.2.3.1.    Independent Retailer
40
2.2.3.2.    Retail Chain
41
2.2.3.3.    Leased Departments (Shop in Shop)
43
2.2.3.4.    Cooperatives
44
2.2.3.5.    Franchising
45
2.2.4.       Store Based Retailing
47
2.2.4.1.    General Merchandise Retailers
48
2.2.4.2.    Food Merchandise Retailers
50
2.2.5.       Non Store Retailing
52
2.2.5.1.    Direct Marketing
52
2.2.5.2.    Direct Selling
53
2.2.5.3.    Web or Electronic Retailing
54
2.2.5.4.    Catalogue or Mail Order Retailing
56
2.2.5.5.    Vending Machines
58
2.2.5.6.    Non Store versus Store Based Retailing
58
2.2.5.7.    Other Forms of Non Traditional Retailing
58
2.2.5.8.    Trends of Non Store Retailing
59
2.2.5.9.    Measures to Improve the Effectiveness of      Non Store Retailing
60
2.2.6.       Multi-channel Retailing
60
2.2.6.1.    Types of Multi-channel Retailing
61
2.2.6.2.    Capabilities Needed to be an Effective             Multi-channel Retailer
62
2.2.6.3.    Advantages of Multi -channel Retailing
62
2.2.6.4.    Disadvantages of Multi-channel Retailing
64
2.2.7.       Service Retailing
65
2.2.7.1.    Characteristics of Service Retailing
65
2.2.7.2.    Intangible-Tangible Product Continuum
66
2.2.7.3.    Types of Service Retailing
67
2.3.          Retailing as a Career
67
2.3.1.       Introduction
67
2.3.2.       Reason for Choosing Retail as a Career
67
2.3.3.       Areas of Opportunities in Retail
68
2.3.4.       Prerequisites for Success
69
2.4.          Exercise
70
 
 
Chapter 3: Retail Consumer Buying Behaviour
3.1.          Retail Customer
71
3.1.1.       Introduction
71
3.1.2.       Need for Studying Consumer Behaviour
71
3.1.3.       Buying Role of Retail Customer
72
3.1.4.       Stages of the Customer Buying Process
73
3.1.5.       Types of Consumer Buying Behaviours
74
3.1.6.       Factors Affecting Buying Decision Process
75
3.1.7.       Consumer Decision Making Procedure in       Retail Perspective
77
3.1.8.       Role of Retail Consumer Buying       Behaviour in Retail Marketing
77
3.2.          Exercise
79
 
 
Chapter 4: Store Location Decisions
4.1.          Retail Store Location
80
4.1.1.       Meaning of Store Location
80
4.1.2.       Importance of Location in Retail
80
4.1.3.       Types of Retail Locations
81
4.1.3.1.    Freestanding Sites / Isolated Stores
81
4.1.3.2.    City or Town Locations/Unplanned                 Business District
81
4.1.3.3.    Planned Shopping Centres/Planned                 Business Sites
82
4.1.4.       Location Strategy in Retail
84
4.1.5.       Steps Involved in Choosing Retail   Location
85
4.1.6.       Factors for Choosing a Location
86
4.1.7.       Issues in Selecting a Retail Location
88
4.2.          Exercise
88
 
 
Chapter 5: Store Layout and Design
5.1.          Store Layout
89
5.1.1.       Introduction
89
5.1.2.       Types of Store Layout
89
5.1.3.       Key Considerations in Store Layout
91
5.1.4.       Importance of Store Layout
92
5.1.5.       Steps for Designing Layout
92
5.1.6.       Space Mix in Store Layout
93
5.2.          Store Design
94
5.2.1.       Introduction
94
5.2.2.       Objectives of Good Store Design
95
5.2.3.       Elements of Store Design
95
5.2.4.       Factors of Design Decisions in Stores
96
5.2.4.1.    Exteriors of Store: Store Frontage
96
5.2.4.2.    Interiors of Store: Store Inside
97
5.3.          Exercise
99
 
 
Chapter 6: Retail Organisations and HR Functions
 
6.1.          Retailing Organisations
100
6.1.1.       Introduction
100
6.1.2.       Process of Setting Retail Organisation
100
6.1.3.       Organisation Structures
102
6.1.3.1.    Organisation Structure of a Single-Store         Retailer
102
6.1.3.2.    Organisation Structure of a Department          Store
102
6.1.3.3.    Organisation Structure of a Chain     Retailer
103
6.1.4.       Retail Organisation Design Issues
104
6.2.          Human Resource Management (HRM) in        Retailing
105
6.2.1.       Introduction
105
6.2.2.       Importance of HRM in Retail
105
6.2.3.       HR Functions in Retail Organisations
105
6.2.3.1.    Job Analysis
106
6.2.3.2.    Recruiting Retail Employees
106
6.2.3.3.    Selecting Retail Employees
107
6.2.3.4.    Training Retail Employees
109
6.2.3.5.    Directing Retail Employees
110
6.2.3.6.    Motivating Retail Employees
110
6.2.3.7.    Compensating Retail Employees
111
6.2.3.8.    Evaluating Retail Employees
112
6.2.3.9.    Controlling Retail Employees
114
6.2.4.       Challenges and Issues of Retail HRM
114
6.2.5.       Considerations in Retail HRM
116
6.3.          Exercise
116
 
 
Chapter 7: Retail Merchandise Management
7.1.          Retail Merchandising
117
7.1.1.       Meaning and Definition of Retail      Merchandising
117
7.1.2.       Principles of Retail Merchandising
117
7.1.3.       Functions of Retail Merchandising
118
7.1.4.       Importance of Retail Merchandising
118
7.1.5.       Factors Affecting the Retail               Merchandising
119
7.2.          Merchandise Management
120
7.2.1.       Introduction
120
7.2.2.       Merchandise Mix
121
7.2.3.       Merchandising Strategies
122
7.3.          Merchandise Planning
122
7.3.1.       Introduction
122
7.3.2.       Significance of Merchandise Planning
123
7.3.3.       Process of Merchandise Planning
124
7.3.4.       Implications of Merchandise Planning
130
7.3.5.       Issues Involved in Merchandising   Planning
130
7.4.          Merchandise Budget
131
7.4.1.       Introduction
131
7.4.2.       Major Decisions in Merchandise Budget
131
7.4.3.       Steps in Preparing Merchandise Budget
132
7.4.4.       Guidelines for Preparing Merchandise             Budget
133
7.5.          Merchandise Procurement
133
7.5.1.       Introduction
133
7.5.2.       Merchandise Sourcing
133
7.5.3.       Methods of Merchandise Procurement
134
7.5.4.       Process of Merchandise Procurement/            Buying
136
7.5.4.1.    Deciding the Sources of Merchandise
136
7.5.4.2.    Meeting Vendors/ Connecting with                 Vendors
137
7.5.4.3.    Evaluating and Selecting Vendors
138
7.5.4.4.    Negotiating with Vendors
138
7.5.4.5.    Purchasing from Vendors
139
7.5.4.6.    Establishing and Maintaining Strategic           Relationships with Vendors
140
7.5.4.7.    Handling the Merchandise
141
7.5.5.       Category Management
141
7.5.5.1.    Category Captain
142
7.5.5.2.    Importance of Category Management
142
7.5.5.3.    Category Management Process
142
7.6.          Controlling the Merchandise
145
7.6.1.       Introduction
145
7.6.2.       Reasons for Merchandise Control
146
7.6.3.       Ways/System of Merchandise Control
146
7.6.4.       Accounting Principles in Merchandise            Control
146
7.6.5.       Measures of Merchandise Performance
147
7.7.          Exercise
148
 
 
Chapter 8: Basics of Technology in Retail
8.1.          Technology in Retailing
149
8.1.1.       Introduction
149
8.1.2.       Role of IT in Retailing
149
8.1.3.       Applications of IT in Retail
150
8.1.4.       Advantages of Technology in Retailing
152
8.1.5.       Disadvantages of Technology in      Retailing
153
8.1.6.       Future Trends of IT in Retail
153
8.2.          Exercise
154
 
 
Solved Paper (2012)
155
Solved Paper (2013)
164

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Principles of Retailing

Principles of Retailing

Madhvi Verma

ISBN-9789351631682

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